Alverno taps local artists for ad campaign

Last updated on July 2nd, 2019 at 09:38 am

Alverno College has taken an artistic approach in its most recent advertising campaign, which celebrates the talent of its alumnae network through illustrations of prominent Alverno grads.

The campaign, made public last month, is composed of ads on billboards and in bus shelters throughout southeastern Wisconsin. The ads feature artistic portraits of alumnae Cecelia Gore, now executive director of the Brewers Community Foundation; Jennifer Kopps-Wagner, senior vice president and general counsel at Milwaukee-based Assurant Health; Jennifer Hruz, a nurse at Wheaton Franciscan Healthcare; and Jeanna Salzar, a rising musician and female vocalist.

“This campaign, which is uniquely Milwaukee, is all about women celebrating women,” said Sebastian Thachenkary, director of marketing communications for Alverno College. “What better way to demonstrate the value of an Alverno education than to showcase some of our outstanding alums?”

Portraits were created by local artists belonging to the FROM HERE TO HER Artist Collective. The alliance of female art activists, who focus their work primarily on women, aims to empower women and engage the community through public art projects, youth artist mentoring and workshops.  

Artists who participated in Alverno’s campaign include Jasmine Barmore, Kerri Root, Rachel Hughes and Miranda Petroviak.

“This truly is a first for Alverno, and maybe even Milwaukee, tapping into the local art scene to create an ad campaign featuring community leaders,” Thachenkary said. “We’re really excited about the project and what this means moving forward.”

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