Aloft hotel opens downtown

A ribbon cutting ceremony was held to celebrate the opening of the 160-room Aloft hotel in downtown Milwaukee.

A ribbon cutting ceremony was held last week to celebrate the opening of the 160-room Aloft hotel at 1230 N. Old World Third St. in downtown Milwaukee. A grand opening celebration is planned for mid-January.

The hotel was developed by Milwaukee River Hotel LLC and is being managed by Dallas-based Aimbridge Hospitality.

The hotel will have 4,600 square feet of meeting and banquet space, which will be completed by March. The hotel also has a fitness center, indoor pool and a bar called Wxyz.

Aloft is a hotel brand of White Plains, N.Y.-based Starwood Hotels & Resorts Worldwide Inc.

The Aloft is the first new hotel to be built in downtown Milwaukee is several years.

“This is an exciting time for Milwaukee as the hotel brings a new dimension in hospitality to the city,” said Dave Johnson, president and chief executive officer of Aimbridge Hospitality. “Not only does this property represent the first new hotel development in the market since 2001, but it brings with it the much-needed concept of affordable, chic accommodations for the contemporary business traveler and vacationer.”

The hotel is located along the Milwaukee River and the project includes a new riverwalk segment. It is within a block of the Manpower Inc. corporate headquarters and the Bradley Center.

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