Affinity, Inc.

Address: 2600 N Mayfair Road, Ste 400 Wauwatosa, WI 53226


Year founded: 2003

Product or service offered: Affinity is an IT services and solutions provider, helping Fortune 500 and growth companies maximize performance and efficiency.

Projected 2011 revenue: $14 million

CEO, President/Owner(s): CEO – Steve Schmidt

Other key members of leadership team: Chief Delivery Officer /Owner, Thomas Keyes; Chief Finanacial Officer, Kirk Hegna; Director/ Owner, Enterprise Systems, Robert Glynn; Director, Lean IT, Steve Sweeney; Director, EP3M, Dylan Fuller

Target clientele: Fortune 500 like clients

Business organization memberships: None

What has fueled your company’s growth?

Our ability to listen, while being product agnostic, allows us to assist our clients in indentifying the right sized, right answers for them.

What is the biggest obstacle to your company’s growth?

Finding the right people that are ready, willing and able to take on the challenges presented by a rapidly growing company.

Do you plan any changes in your company in the upcoming months?

We are always striving to improve and strengthen our organization so that we are always ready to take “the next step.”

Who are the business people, locally or nationally, whom you admire? And what traits do those people exhibit that make you admire them?

None specifically. But those companies that hold themselves to high ethical standards are admired and respected.

What is the outlook for the business conditions of your industry over the next several months?

We are seeing lots of opportunity. It appears as if most clients have “right sized” and are eager to invest in improvements in their organizations.

What is your company’s key strategy for rising out of the recession?

We will continue to aggressively pursue growth opportunities and, as always, listen to our clients.

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