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The Right Stuff
More than 46 years ago, Nathaniel Zelazo, founder of the Astronautics Corp. of America (ACA), created his own blue...
Costume Jewelry
The central philosophy of the blue ocean strategy is to create a new market by doing something no one...
Nothing but a Good Time
Todd Scheel is a lot like a big kid who likes to play with balls, laser lights, disco music,...
On the Cover of the ‘Rolling Stone’
National Graphics Inc. was swimming in a red ocean, crowded with competitors, vying for customers, using technology that was...
Custom Made
What if you could use one controller to change the channel on your television, play music from a stereo...
Bathing in Blue Oceans
In 1917, Harry Bradley, founder of the Allen Bradley Corp., had a blue ocean idea. He wanted to create...
‘A Defining Moment’
To survive in the advertising industry, agencies must do more than just offer good service at the best price....
Oak Creek is Microcosm of Unfair Trade Policies
The news that Delphi Corp. intends to close its two Oak Creek plants and eliminate about 1,000 United Auto...
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Use the ‘Silver Bullet’
This is one of those things I put into the category of a "best-kept secret in selling," or, if...
Changes in Attitude
Question: I've inherited a sales team that blames everything and everyone for their poor performance. I'd like...
Let Them Laugh
Years ago, I was teaching at Marshall University. I loved teaching for many reasons. One of the top reasons...
The Company Dashboard
My thanks this month to friend and colleague Dan Barnett, chief operating officer of the TEC (The Executive Committee)...
