Sussex-based Quad ended 2024 with net sales of $2.67 billion, a decline of 9.7% from the prior year as the company manages the decline of certain print products and continues to transition towards being a marketing experience company. The results included a fourth quarter sales decline of 10.1%, a nearly $80 million drop. Quad’s 2025
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Quad net sales since 2008. Source: SEC filings[/caption]
Quadracci emphasized the company is confident in its ability to return to growth
“Through our conversations with existing and prospective clients, we continue to win print segment share and gain distinction as a marketing experience, or MX, company with a tailored suite of solutions that is uniquely flexible, scalable and connected,” he said. “Not only are we able to remove friction from wherever it occurs in the marketing journey, we also optimize media and marketing performance through integration, which improves outcomes for our clients as they move seamlessly across all our services.”
“For the modern marketer, nothing matters more than audience data, and we have built a superior household-based data stack for smarter audience intelligence and activation across all online and offline media channels,” Quadracci added. “We will continue to invest in our industry-differentiating data capability, including AI optimization tools, to drive new revenue streams.”
Quad did narrow its net loss for the year to $50.9 million, down from $55.4 million in 2023 thanks to lower interest expense.
Operating income for the year was $19.2 million, down from $25.7 million, as higher selling, general and administration expenses and increased restructuring, impairment and transaction charges offset lower cost of goods sold and decreased depreciation and amortization.