With initial demolition work underway at Downtown Transit Center to make way for The Couture development, Barrett Lo Visionary Development unveiled a new rendering of the project by Rinka Chung Architecture.
The $122 million, 44-story luxury apartment building will take 32 months to complete once construction begins in 2017.
The Couture project will have 302 apartments, about 50,000 square feet of retail space, public parking, transit connections and numerous public amenities, including a connection to the Lakefront Gateway Plaza.
The Couture will be built at the southwest corner of Lincoln Memorial Drive and Michigan Street, near the lakefront in downtown Milwaukee.
A two-story, 853-square-foot rendering of The Couture is on display at the future site of the planned skyscraper for drivers on Lincoln Memorial and visitors to the Milwaukee Art Museum and downtown offices.
