The Spirit of Milwaukee recently launched its Reveal Milwaukee project which has earmarked $50,000 to underwrite creative and persuasive ideas to showcase what individuals in the area love about Milwaukee. The Spirit of Milwaukee will fund projects for up to $10,000 each
The organization is seeking memorable and unconventional entries that will help build a positive reputation for the city.
“We are trying to get new ideas on how to raise the visibility of Milwaukee both locally as well as nationally and even internationally,” said Dean Amhaus, chair of The Spirit of Milwaukee. “We’re especially looking for some of those ‘off-the-wall’ ideas that maybe conventional companies wouldn’t necessarily be looking for. We’ve found that messages like these can be very effective if you find some creative individuals, which Milwaukee has plenty of, give them some funds and watch what they can pull together. It typically sparks interest and ends up promoting Milwaukee on a national and global platform.”
Individuals can use any combination of technology, photography, news media, social media, video, music, events, web, or buzz campaigns. Entries can focus on Milwaukee as a whole, or one particular aspect.
“The contest is pretty open-ended,” Amhaus said. “What we are not looking for, is any traditional advertising campaigns. We’re not going to be interested in doing an advertisement in a magazine or a newspaper; that we do not want.”
Amhaus and Spirit of Milwaukee are looking for engagement and collaboration that utilizes technology, young people and even technology to get the message across, he said.
Submissions must be received by 5 p.m., May 27, 2011. To apply for funding, please send a proposal to damhaus@mac.com that includes:
- Name and contact info
- Name of project
- Project summary
- Implementation plan and timetable
- Target audience
- Relevant skills and experience
- Partners if any
- Budget including cost of materials, services and time
The narrative portion of proposals should be limited to two pages. Applicants may submit supporting materials, including photos, video, audio or websites.
