Phil Cooke, a Hollywood television producer, media professional and cultural commentator, has spent more than three decades helping organizations of all sizes navigate the changing world of rebranding and modernization.
His new book, “Jolt! Get the Jump on a World That’s Constantly Changing,” helps define how organizations can harness the power of the shifting media and culturally changing landscape to establish new direction, maximize potential, overcome insecurities and reinforce values that create a future and long-lasting legacy. Cooke outlines the difference between being swept up by the increase in technological changes and intentionally changing a business model to go where we want it to go.
The book is available on www.800CEORead.com for $22.99.
