The dynamics of global innovation are changing. No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.
In their book, “Reverse Innovation,” authors Vijay Govindarajan and Chris Trimble explain why it is important for business leaders to understand this emerging trend.
Borrowing lessons learned from such companies as Procter & Gamble, GE Healthcare and Pepsi Co., Govindarajan and Timble discuss how these companies embraced the global economic changes, and managed to grow their businesses in emerging economies.
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The book sells for $24.00 at www.800ceoread.com.
