Dodgeville-based Lands’ End today unveiled SwimMates, a four-piece bikini collection for women.
SwimMates start with a two-piece bikini as the foundation and then offer layering swim pieces, including a cami, swim shorts or swim skirt.
“SwimMates is truly a unique approach to swimwear that has been missing from the swim category. Not since the introduction of the tankini has there been a new swim concept like SwimMates that will change the way women wear swimsuits,” said Erin McCormick, swimwear merchandise manager at Lands’ End. “This new collection of swim separates offers the chance to create individual looks while also choosing the amount of coverage. Best of all, women can even swim in all of the SwimMates layering pieces.”
Lands’ End is hosting a spring sale, offering up to 30 percent off thousands of styles for women, men and kids at www.landsend.com and at Lands’ End Shops at Sears.
