Author and public speaker Susan Marshall, who writes a periodic column about leadership for BizTimes, is set to launch her third book early this month.
Currently available for preorder, “Of Beauty and Substance: A Backbone Guide for Women” is the first of six books in the Backbone Guide Series and will be available for purchase on Aug. 15.
“Of Beauty and Substance: A Backbone Guide for Women” addresses perennial complaints such as not being taken seriously, excessive worry about what others think, the fear of not measuring up, and a multitude of other challenges including habits and mannerisms that invite others to dismiss you. Multi-tasking to burnout, owning other people’s “stuff” and learning to say “no” are highlights, as well.
“The truth is that you have within you everything you need to be a beautiful, important woman of substance. While the world encourages you to carefully maintain the outward packaging you carry with you, the good stuff is inside. There is only one you. And here’s a big truth: The rest of us need you,” Marshall wrote.
“’Beauty and Substance’ is a rare gift for women seeking the courage to lead, to find the new backbone the leaders of the future require,” said Frances Hesselbein, president and chief executive officer of the Frances Hesselbein Leadership Institute.
The Backbone Guide Series leverages the platform created by Marshall’s original work, “How to Grow a Backbone,” and offers advice for specific audiences, including women, young professionals, and geeks (including engineers, scientists, technology workers, nonprofit leaders, parents and educators.)
With nearly 30 years of hands-on experience in professional and leadership development, Marshall is also the founder of Backbone Institute. Backbone Institute is designed to help identify current levels of confidence, and map out steps needed to build on it.
For more information about the Backbone Institute, to order “Of Beauty and Substance: A Backbone Guide for Women,” or for book signing locations as they become available, visit www.backboneinstitute.com.
