The Milwaukee Brewers have inked a multi-year partnership with grocery chain Meijer.
Grand Rapids, Mich.-based Meijer is planning to enter the southeastern Wisconsin market in 2015 with several stores. It currently has more than 200 locations in Michigan, Illinois, Indiana, Ohio and Kentucky.
“We’ve been learning a lot about Wisconsin, and we’ve come to understand that the Brewers are part of the fabric of the Milwaukee community and that the team’s fan base is extremely loyal,” said Frank Guglielmi, senior director of communications for Meijer. “We’re excited to be involved with the Milwaukee community and hope to make its citizens loyal fans of Meijer as well.”
The partnership features Meijer branding in the right-center and left-center field walls at Miller Park in Milwaukee, as well as online advertising at Brewers.com.
“This partnership is just one example of Meijer’s commitment be an integral part of our community even before they open their doors to customers,” said Rick Schlesinger, Brewers chief operating officer. “We see this as a great way to welcome them to Wisconsin.”
