Aldo Madrigrano and Ronald Fowler, the owners of Wauwatosa-based Beer Capitol Distributing Co. Inc. announced that they are acquiring Sussex-based W.O.W. Distributing Co. Inc.
Terms of the deal, which closed Tuesday, were not disclosed.
All operations and employees of W.O.W. Distributing will continue under new management in Sussex, and will now be known as Beer Capitol Distributing – Lake Country LLC. Madrigrano, the majority owner, will serve as chairman and CEO. Mike Merriman will serve as president.
The Sussex facility, located at W222 N5700 Miller Way, will be expanded, with an addition of 120,000 square feet of warehouse and office space. That project, already underway, will be completed in the summer.
Then the operations for Beer Capitol Distributing Co. Inc. will be relocated from Wauwatosa to the expanded Sussex facility.
“I couldn’t be happier to announce this acquisition, as it represents a new milestone for our businesses and an opportunity to enhance our reputation for exemplary customer service and sales support by achieving shared operating efficiencies,” Madrigrano said.
Beer Capitol Distributing Co. Inc. will continue to serve customers in Milwaukee County. Beer Capitol Distributing – Lake Country LLC will serve retail customers in Washington, Ozaukee and Waukesha counties. Brands associated with the distribution companies include MillerCoors, Pabst, Crown Imports, Heineken, Boston Beer Co., Lakefront Brewery, Capital Brewery, Stevens Point Brewery and Tyranena Brewing Co.
