Remaining profitable in a slow economy

We’ve all heard lots of advice on what to do to ride out the economic slowdown. Here are six things not to do:
1. Don’t cut prices or go after low-margin business
2. Don’t cut skilled personnel, but don’t keep marginal
performers, either
3. Don’t reduce your marketing budget
4. Don’t reduce your training budgets
5. Don’t ignore your core
customers while hunting
new business
6. Don’t panic. Word is, the slowdown will end soon.
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