Yount expands ‘Robinade’ distribution area

Hall of Famer Robin Yount has expanded distribution of his signature brand, Robinade Old School Lemonade and Limeade, in the Milwaukee area.  The new distribution agreement with Beer Capitol Distributing and Beer Capitol Distributing – Lake Country will bring the all-star beverage to restaurants, taverns, liquor and convenience stores in addition to grocery stores where the product is currently sold.  A portion of all Robinade sales support Wisconsin children’s charities, including the MACC Fund (Midwest Athletes Against Childhood Cancer).
"The response to Robinade from our friends in the Milwaukee area has been tremendous," said Yount.  "Teaming up with Beer Capitol will allow us to expand our distribution so our fans can enjoy our old school lemonade and limeade in more locations.  We hope that knowing we are supporting Wisconsin children’s charities makes the experience even sweeter."
Yount has been a long-time advocate for Wisconsin’s children and their families through his association with the MACC Fund and many other local charities.  This business venture brings together America’s favorite beverage with America’s favorite pastime, just in time for summer and the Brewers season.   
Getting your business out of hot water
Milwaukee-based Reliable Water Services, and the Independent Business Association of Wisconsin have launched the “How I Got My Business Out of Hot Water Challenge, a short essay contest where business owners share a compelling story about how they got out of a challenging situation and how it made their business evens stronger.
“We can all learn a lot from hearing about the creative strategies that businesses have used to overcome the financial and operational challenges that we all face at some point,” said Lynne Robinson, president of Reliable Water Services.
Business owners are invited to submit a 500-750 word essay at www.hotwater247.com  describing a demanding business situation that they found themselves in at any point in their business explaining, how they overcame it and how it helped strengthen their business strategy.  The site has the rules and details for the programs. The grand prize winning entry will receive $2,500; second prize winner will receive a new iPad or $500 cash; third prize winner will receive a Mini Netbook or $350 cash.   Deadline for entries is midnight on Friday, May 28.  Winners will be announced at an awards breakfast meeting on Friday, June 18th sponsored by IBAW at the Wisconsin Club.
“We have seen (it) time and time again with the IBAW membership, the area’s innovative and hard-working small business owners are among the heroes during this current economy,” said Bart Adams, board officer for IBAW, partner with Kolb+Company and one of the judges of the competition.
Other Judges for the contest include Milwaukee entrepreneur Jon McGlocklin, former president of Bando McGlocklin Capital Corporation, and member of Bucks’ TV broadcasting team; and Marcia Theusch, assistant vice president, Milwaukee Economic Development Corporation.

Sign up for the BizTimes email newsletter

Stay up-to-date on the people, companies and issues that impact business in Milwaukee and Southeast Wisconsin

What's New

BizPeople

Sponsored Content

Stay up-to-date with our free email newsletter

Keep up with the issues, companies and people that matter most to business in the Milwaukee metro area.

By subscribing you agree to our privacy policy.

No, thank you.
BizTimes Milwaukee