Houston-based Visual Comfort & Co.
plans to open a designer lighting store in a 4,535-square-foot space at 318 N. Water St. in Milwaukee's Historic Third Ward
, according to information submitted to the city.
The store would be located in The Mercantile Building, next to a Lululemon store.
Visual Comfort & Co. currently has 36 store locations in the United States and one in London. Ten additional U.S. store locations are planned to open soon, according to the company's website.