Among the companies vying for most memorable commercial during Super Bowl 50 on Sunday will be one that’s familiar to Milwaukee area residents: Associated Bank.
The bank, which is based in Green Bay and has a major presence in the Milwaukee market, will broadcast its ad in Milwaukee, Green Bay, Eau Claire, Wausau, La Crosse, Madison and in the Minneapolis/St. Paul market.
Associated said the commercial will encourage viewers to challenge their banks’ customer service by poking fun at poor restaurant service. View a preview of the commercial below:
While the bank wouldn’t disclose the cost of running the ad during an expensive time slot like the Super Bowl, the investment was an efficient one for reaching a large number of consumers and launching a larger ad campaign, said Christopher Piotrowski, executive vice president and chief marketing officer at Associated. A nationally broadcasted ad during the game costs about $5 million.
“When we chose to do this, we thought through a few different angles form a business strategy standpoint,” Piotrowski said. “This is the one time of year that you actually have one of the largest audiences” who are actively engaging with the advertisements.
[caption id="attachment_131983" align="alignright" width="300"] A still of the Associated Bank ad that will run on Super Bowl Sunday.[/caption]
“The season’s preeminent football game provides the perfect opportunity to celebrate the outstanding work of our customer care colleagues and demonstrates that Associated Bank provides a better banking experience,” said Christopher Piotrowski, executive vice president and chief marketing officer at Associated. “The must-watch game allows us to join in the creative frenzy surrounding national TV ads with our innovative spot that reflects our commitment to quality customer experiences.”