“Fall Experiment provides a great opportunity for individuals to connect, collaborate and celebrate the skills and ideas that are transforming our region daily,” said Karl Gouverneur, vice president of digital workplace, corporate solutions and head of digital innovation at Northwestern Mutual. “Different backgrounds help to fuel these ideas and we’re thrilled to bring the second Fall Experiment to Milwaukee. Events like this continue to unite our community and drive Milwaukee forward as a tech hub.”
As part of the startup track, Fall X includes a reverse pitch competition hosted by Advocate Aurora Health subsidiary 83 Tech Harbor in which five finalist startups will compete for a $200,000 investment. That track will also include Fall X PITCH, a pitch competition through which Rock River Capital Partners and Northwestern Mutual’s Cream City Venture Capital will invest $250,000 in a local startup or a startup relocating to the Milwaukee region. There will also be programming geared toward younger generations. Northwestern Mutual and Milwaukee Institute of Art and Design on Friday will host a design challenge for about 100 Milwaukee-area middle and high school students. Fall X culminates on Saturday with Steve Aoki's performance, featuring songwriter and rapper Arabian Prince, scheduled for 8:30 p.m. Aoki returns to Milwaukee just months after headlining at Summerfest in June.Tickets for Fall X range from $30 to $65 and can be purchased through the festival's website.