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A bar area sponsored by Drink Wisconsinbly at Fiserv Forum[/caption]
Milwaukee bar and lifestyle brand Drink Wisconsinbly
will open a pub and merchandise shop as part of the Milwaukee Bucks' Entertainment Block being developed adjacent to Fiserv Forum, the NBA team confirmed today.
BizTimes Milwaukee on Tuesday first reported the plans
based on information from permit and license applications obtained from the City of Milwaukee.
will occupy a 3,500-square-foot space at 320 W. Highland Ave., sharing the building with national “eatertainment” chain Punch Bowl Social, which was announced in July.
“Drink Wisconsinbly is incredibly excited and proud to be bringing our flagship DW Pub to the Entertainment Block,” said John Casanova, president of Wisconsinbly Holdings and Drink Wisconsinbly Beverage Company LLC. “We will celebrate all things Wisconsin and provide a unique experience for locals and tourists alike.”
Drink Wisconsinbly, which has a location at 135 E. National Ave. in Walker's Point, sponsors three bars in the arena
itself as part of the Bucks’ local food and beverage program. In June, Drink Wisconsinbly owner Ryan Walther formed Wisconsinbly Holdings LLC and raised $1.5 million
with an eye toward expanding the brand through new ventures.
DW Pub is the third tenant announced for the arena district Entertainment Block, which is slated for completion in spring 2019.
In addition to Punch Bowl Social, it includes
a beer garden that opened in fall, and Good City Brewing's second production facility, which will open in January.
A fourth tenant will be announced in the near future, said Alex Lasry, executive vice president of the Bucks, during a recent interview with BizTimes Milwaukee.