Delta Air Lines confirmed it has signed a one-year agreement with the Wisconsin Center District to assume the naming rights to the Milwaukee Convention Center, and the company also is upgrading its gate positions at Milwaukee's General Mitchell International Airport.
The Delta Center, as it will be known, will begin its transformation later this fall, complete with Delta branding, signage and collateral materials.
"We are always looking for marketing opportunities that align with the preferences and interests of our customers," said Kristen Manion, Delta's managing director of worldwide marketing communications. "Milwaukee has always been an important market in the Delta network and the partnership with the Convention Center supports our commitment to our customers throughout the greater Milwaukee metro area."
In addition to the naming rights to the building, the agreement provides Delta with exclusive airline advertising rights to the U.S. Cellular Arena, Milwaukee Theatre and The Delta Center. Delta Air Lines also will be marketed as the preferred airline for convention travel to and from Milwaukee.
"We are pleased that Delta Air Lines has agreed to sponsor our downtown convention center and support Milwaukee, and we are excited to begin a partnership with them," said Franklyn Gimbel, Wisconsin Center District board chairman.
Delta is also working to improve the airport experience for its Milwaukee customers by moving from the E Concourse to the D Concourse, the largest concourse at General Mitchell International Airport. Delta will utilize the same number of gates, and the move is expected to be complete in early 2013.
As part of the move, Delta will take over the space previously occupied by the Frontier Best Care Club and convert it into a new Delta Sky Club. That space is 4,924 square feet, nearly double the size of Delta's current club.
Delta operates 31 nonstop flights each weekday from Milwaukee to Atlanta, Cincinnati, Detroit, Memphis, Minneapolis-St. Paul, and New York's John F. Kennedy and LaGuardia airports.