"With all of the families in Whitefish Bay and the North Shore, we knew a family-friendly approach to pizza and great Italian food would be a welcome addition, but we also want to carry the casual elegance and comfort of Moxie into this new concept," Greene said. "The result will be a space that has an all-round welcoming atmosphere for families, friends and couples alike."
The casual, sit-down restaurant will occupy a space formerly home The Roman Candle, a Madison-based pizza restaurant that closed its Whitefish Bay location last month. A second concept wasn't in the plan for Arroyo and Greene until the space became available, and "the ideas and dreams started flowing," Greene said.Â