MillerCoors LLC introduces gluten-free beer

Chicago-based MillerCoors LLC, which brews much of its beer in Milwaukee, is introducing its first 100 percent gluten-free beer. Called Coors Peak Copper Lager, it will be available beginning Feb. 1 in Seattle and Portland, Ore.

While it is brewed in Milwaukee, Coors Peak Copper Lager will only be available for now in Seattle and Portland as part of a pilot test.

If the beer does well in those markets, the company said it may, in the next couple years, expand its manufacturing capacity and make the beer available nationwide.

- Advertisement -

Currently the manufacturing capacity is limited because the Coors Peak Copper Lager requires a rigorous manufacturing process conducted on a separate line in order to avoid cross-contamination with the gluten made in MillerCoors’ other products.

For now, Seattle and Portland were chosen because they are historically strong MillerCoors markets and they have a strong tie to natural foods. In addition to being gluten-free, Coors Peak Copper Lager is made with 100 percent natural, non-GMO ingredients.

The Coors Peak Copper Lager is made with malted brown rice, brown rice, hops, water, sugar and protein from pees.

- Advertisement -

MillerCoors describes the Coors Peak Copper Lager as a balanced and bright medium-bodied beer with a low bitterness rating.

Although the Coors Peak Copper Lager is its first gluten-free beer, MillerCoors makes two gluten-free ciders: Crispin Cider and Smith & Forge Hard Cider.

What's New

BizPeople

Sponsored Content

BIZEXPO IS TODAY |  May 13 | ONSITE REGISTRATION AVAILABLE

Close the CTA

Holiday flash sale!

Limited time offer. New subscribers only.

Subscribe to BizTimes Milwaukee and save 40%

Holiday flash sale! Subscribe to BizTimes and save 40%!

Limited time offer. New subscribers only.