MillerCoors lights up Miller Valley

MillerCoors will kick off it’s annual “Holiday Lites Show” on Friday, Dec. 3. This year’s display has more than 300,000 LED lights synchronized to a series of holiday songs. The display will run through Saturday, Dec. 18.
“The Milwaukee Brewery celebrated its 155th anniversary in 2010, and the Holiday Lites tradition is one way we can show our appreciation to the Milwaukee community,” said Mike Jones, MillerCoors vice president of corporate affairs. “We have more lights than ever before in this year’s show and hope that all who visit our Milwaukee Brewery Tour during the holiday season enjoy the program and have a great time.”
The show is one of the largest of its kind in the Midwest and shows run every 20 minutes and are included as part of the free Milwaukee Brewery Tours that begin at the Visitor’s Center. Visitors are encouraged to participate in the Brewery’s Toys for Tots drive or to donate non-perishable food items to benefit Feeding America.