Hilton Garden Inn opens downtown

The new 127-room Hilton Garden Inn hotel in downtown Milwaukee opened Tuesday.

This is a soft opening for the hotel. The grand opening will be on Dec. 11, said hotel general manager Lisa Farrell.

“We’re excited,” she said. “We’ve had a lot of phone calls. A lot of it is that it’s a historical building and people want to see what’s been done with it. And, there are a lot of people that like to stay at Hilton hotels.”

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The hotel is located at 611 N. Broadway, in the 126-year-old Loyalty Building, which was built in 1886 as the headquarters for Northwestern Mutual Life Insurance Co.

The 6-story, 92,000-square-foot building was previously used as a multi-tenant office building, but it struggled with a high vacancy rate. It was purchased by Rosemont, Ill.-based First Hospitality Group Inc., which one year ago began a $19 million project to renovate the building and convert it into a hotel. Milwaukee-based Kahler Slater was the architect for the project. The general contractor was Madison-based Stevens Construction Corp.

The building features a five-story atrium topped by a large skylight, original granite and limestone facades, and marble stair treads and wainscoting.

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“Our goal in transitioning this historic property was to preserve its exquisite architectural detail while creating a hotel that will become part of the city’s historic fabric for generations to come,” said First Hospitality president and chief operating officer Robert Habeeb.

A fitness center, business center, and a bar and restaurant were added to the building as part of the renovation project. The hotel also has 4,500 square feet of meeting space.

The hotel has 75 employees.

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The Hilton Garden Inn is the first of four new hotels under construction in the downtown area to open. A 205-room Marriott Hotel is under construction one block to the east of the Hilton Garden Inn, the 90-room Brewhouse Inn & Suites is under construction at the former Pabst brewery and a 381-room hotel is under construction adjacent to Potawatomi Bingo Casino.

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