Harley retains New York branding firm

Harley-Davidson Motor Company has retained Graj + Gustavsen (G+G), an integrated branding firm known for building consumer brands, to advise the company on strategic branding initiatives relating to the brand’s apparel and apparel-related accessories.
"A true pioneer and one of the most recognized and beloved brands in the world, Harley-Davidson is a unique lifestyle brand with a strong sense of community among its consumers," said Simon Graj, founding partner of G+G. "We are thrilled to be working with them to build on the tremendous strength of the brand."
Graj + Gustavsen Inc. is a New York based strategic and creative branding firm. For more than 20 years, G+G has partnered with brand owners, investors and operators to successfully maximize brand value by creating, extending, and rejuvenating businesses and brands.
Harley-Davidson is based in Milwaukee.