Gustave A. Larson Co.

2nd year winner

Gustave A. Larson Co.

Pewaukee
Industry: Distribution
Founded: 1936
Projected 2017 revenue: $280 million

Brad Lamers, Dan Benischek, Scott Larson and Greg Toler

Gustave A. Larson Co. has grown through a combination of organic growth, geographic expansion and acquisition.

The company is a distributor of heating, ventilation, air conditioning and refrigeration equipment, parts and supplies.

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The company currently has 450 team members serving 20 states from 53 locations across the country.

New construction continues to flourish, and Gustave A. Larson is poised to serve customers with value-added solutions that can help them succeed.

The goal, according to company leadership, is to go above and beyond the traditional HVAC/R distributor to provide innovative, custom solutions to help customers become more profitable.

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The company recently implemented a new ERP system that will go live at the end of 2017. The system will help streamline processes and procedures and continue to drive future growth. The leaders have continued to invest in the business, making improvements to the company’s digital strategy and e-commerce solutions.

Words of advice

“The most important part of any business is the blending of human attitudes toward a common goal, which will result in a spirit that distinguishes the good company from the excellent company. We will not be content with less than excellence in everything we do. In order to achievethis, we must develop strong, positive attitudes.”

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