The Society of American Travel Writers (SATW), awarded VISIT Milwaukee the Aaron D. Cushman / SATW Gold Award for the category best publicity campaign for a convention and visitors bureau for “Bronze the Fonz: A Celebration of Cool in Milwaukee.”
The statue of the “Happy Days” character Fonzie portrayed by actor Henry Winkler, was dedicated in downtown Milwaukee on Aug. 19, 2008. In addition to the positive international awareness from the event, the sale of commemorative autographed cast posters and a contribution from Culver’s raised more than $17,000 for a literacy program run by the Boys & Girls Club of Greater Milwaukee.
VISIT Milwaukee took home the gold, with silver and bronze going to public relation campaigns in Charleston and Fort Lauderdale. This is the second straight year VISIT Milwaukee has won the gold, winning in 2008 for its Film Wisconsin program. SATW represents more than 1,300 professional journalists, photographers, and media relations professionals in North America.
