Digital Measures LLC

Fresh Digs

Owner/Developer: Timothy Dodge

Architects: HGA

Contractor: Beyer Construction Ltd.

Costs: $10 million    

Completed: September 2017

When Matt Bartel, chief executive officer of Digital Measures, began looking for a larger space for his firm, he had a very important requirement: the office had to be within walking distance of the Milwaukee Public Market.

Digital Measures, a growing software company focused on higher education, was moving to its third office in Milwaukee’s Historic Third Ward neighborhood, and Bartel and his staff had grown accustomed to eating lunch at the market.

The group found the perfect spot in the expanded Mercantile Building, 220 E. Buffalo St.

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The new 22,000-square-foot space, which fills the fourth and fifth floors, includes an outdoor patio that encompasses two-thirds of the fifth floor.

The open floor plan allows employees to work indoors or outdoors, at their desks or at couches, in a large open kitchen or in smaller conference rooms collaboratively.

“Our new footprint takes into account the various ways people like to work, fostering collaboration and creativity in a comfortable environment full of residential touches,” Bartel said.

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At the center of the space is a two-story custom wall with mugs representing each university campus visited. It serves as a reminder that clients are at the heart of Digital Measures’ work, Bartel said.

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