Harley-Davidson
Founded in 1903, Harley-Davidson, Inc., is a Milwaukee-based motorcycle manufacturer. The company also hosts an annual Homecoming Festival in Milwaukee. Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company, which manufactures and distributes motorcycles and accessories, and Harley-Davidson Financial Services, which offers financing to purchase a Harley-Davidson motorcycle and insurance products and services for motorcycle riders. Harley-Davidson also has a controlling interest in LiveWire Group, Inc., the first publicly traded all-electric motorcycle company in the United States.
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Harley-Davidson’s 2024 Homecoming Festival saw a decrease in attendance as visitors adjusted to the new format of the event.
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Rapper and singer Jelly Roll took to the Willie G. Davidson stage at Milwaukee’s Veterans Park Friday, attracting thousands of fans.
