Coffee Break with Ed Shanley, President, DMT (Drillmaster Tool)

Company address: 210 Slinger Road, Slinger

Company Web site: www.DMTUSA.net

Industry: Machine tools

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Number of employees: 25

Education: Bachelor of science degree in accounting at Marquette University 1977.

Family: Married to Judy for 30 years; and children Michael, Kevin and Erin.

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What was the smartest thing your company did in the past year?

“We increased our marketing efforts outside of southeastern Wisconsin.”

What’s new at your company?

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“Our market is shifting out of Wisconsin. In 2008, only 30 percent or our sales were to Wisconsin manufacturers.”


Do you plan to hire any additional staff or make any significant capital investments in your company in the next year?

“We have a plan in place for adding additional equipment and staff. The implementation of this plan will be dictated by our level of business activity.”

What will be your company’s main challenges in the next year?

“Finding new business in a challenging global economy.”

What’s the hottest trend in your industry?

“Designing intelligence into products in order to minimize human error.”


Do you have a business mantra?

“Persistently Exceeding All Customer Expectations (PEACE).”


From a business standpoint, who do you look up to?

“I look up to former bosses of mine who treated their employees with fairness and respect. Guys like Nate Holman and Duke Marx.”

What was the best advice you ever received?

“Success is fleeting, humility is forever.”

What do you like to do in your free time?

“I enjoy traveling. It helps when I can look at my daily life from a foreign perspective.”

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