Sue Gresham

It happens every day. Someone you don't know sends you an invitation to connect on LinkedIn and the invitation usually has only the default wording, “I'd like to add you to my professional network.” She doesn't personalize it and tell you who she is, and you wonder “why?”

You were told that your company has to be “on social media.” You created a Facebook page because you heard everyone does. You've tried tweeting because your competitor does. Now you are asking, “What do I say to get noticed?”