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Brian Meehan


How to deal with compliments, complaints and everything in between

Companies choose to participate in social media for a variety of reasons. In most cases, they're looking to tap into the upside that social media offers, which includes positive customer engagement, enhanced brand awareness and the chance of converting customers into brand evangelists. However, many companies fail to plan for the perceived downside of social media, which can come in the form of a negative comment, customer complaint or blistering review.

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