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The Business of Summerfest
For thousands of Milwaukeeans, it’s an annual ritual. You begin looking through the daily and nightly entertainment lineups for the 11 days of Summerfest and plot which shows you’d like to attend. You’re already thinking about the particular foods you plan to eat, the beverages you plan to drink, the stages you plan to visit and maybe even the picnic tables you plan to dance upon.
However, in the Summerfest office, located on the Henry Maier Festival Park grounds at Milwaukee’s lakefront, employees kicked it into high gear long ago. Phone calls, meetings, orders, press releases, interviews, promotions, schedules, deadlines and more deadlines have put everyone involved in Summerfest in a frenzy since the snow melted in early April.
However, in the Summerfest office, located on the Henry Maier Festival Park grounds at Milwaukee’s lakefront, employees kicked it into high gear long ago. Phone calls, meetings, orders, press releases, interviews, promotions, schedules, deadlines and more deadlines have put everyone involved in Summerfest in a frenzy since the snow melted in early April.
Summerfest by the numbers
Summerfest has become an economic engine in its 40 years, contributing funds to the state and local municipalities through...
Man, what a blast!
"My first memory of Summerfest was a concert by Aretha Franklin in a grassy field and wooden plank...
Summerfest Timeline
1961 Mayor Henry Maier, inspired by Oktoberfest in Munich, Germany, envisions a festival that will offer low-cost entertainment and...
Summerfest headliners through the years
YEAR ARTIST 1968 Bob Hope 1969 Dolly Parton 1970 Sly and The Family Stone 1972 The Doors 1973 Steve...
Milwaukee owes Bo Black
In its 40th year, Summerfest is as healthy and vibrant as ever, and its identities as a Milwaukee icon...
‘Man, what a blast!’: Share your favorite Summerfest memories
Small Business Times invited several southeastern Wisconsin executives to share with us their favorite Summerfest memories. We post their...
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