Notable Marketing Executives: Teresa Schell

Class of 2024

Teresa Schell, president and owner of Milwaukee-based Vive Marketing, understands the power of sharing expertise with others in growing a business and personal brand.

“Teresa contributes to the growth of people and industries by speaking to marketing and manufacturing audiences as well as high school, college and young professional groups on branding, professional development and best practices for marketing communications,” said Jared Falkner, director of business strategies at Vive.

Schell began her professional business career as a manufacturer’s representative. In 2013, she acquired full ownership of Vive LLC, a marketing consulting company that she originally co-founded as Strategic Marketing Partners in 2007. The firm works with small to mid-sized manufacturers in North America.

Schell has increased the impact of marketing for manufacturing companies by speaking at several industry conferences and serving on the boards of the Wisconsin chapter of Women in Manufacturing and the Manufacturers Association of Plastic Processors. She currently holds a national board position with the Precision Metalforming Association and is vice chair of its Wisconsin district.

“Vive Marketing’s success is 100% organic from her uncompromising drive to serve,” said Falkner.

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