Cathi Mohen, founder of Brand on the Run, and a nonprofit consultant shares her insight on nonprofit marketing mistakes that could cost an organization all or part of its market share.
Despite signs of rebirth for the economy, charitable giving is not expected to rebound any time soon. According to the Chronicle of Philanthropy “charities predict they will continue to struggle to raise money in 2010, with many groups unable to collect as much as they did before the recession.” This means already fierce competition for contributions will become even more intense. Avoid making these nonprofit marketing missteps that can cost you your share of the philanthropic market.
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