The Franchise: Plainview, New York-based GYMGUYZ is a mobile fitness company that offers in-home personal training services to people of all ages and athletic abilities. GYMGUYZ trainers bring the gym to their clients, traveling by vans equipped with 365 mobile fitness tools used to lead hour-long training sessions and health assessments. CEO and founder Josh York first launched the business in 2008, and it has since grown to employ approximately 400 trainers, operating 200 vans in 27 states and two countries.
Scott Rossman, who also owns Bronzer Image Tanning in Hartland, becomes interested in buying into a franchise and hires a consultant to help with the research and decision process. Meanwhile, Scott Corsi, who has almost 20 years of business experience, is also exploring franchise opportunities.
“I was trying to figure out what would fit within my skill set as well as be something that I would be proud of presenting on a daily basis,” Corsi said.
Both Rossman and Corsi, who at the time did not know one another, decided to buy in to the GYMGUYZ brand, launching the company’s first two franchise territories in Wisconsin. Corsi owns the company’s Milwaukee-area franchise and Rossman co-owns its Greater Waukesha County franchise. Rossman and Corsi first connect just before traveling to New York together for a weeklong training session at GYMGUYZ corporate headquarters.
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Late summer 2018
Rossman and Corsi team up to hold a boot camp event at The Corners of Brookfield as one of their first collaborations. Although they cover separate areas, Rossman and Corsi said they often work together on marketing opportunities and touch base almost every day to discuss a range of business-related topics, including employee relations, promotions and pricing.
Between the two of them, Corsi and Rossman employ seven trainers and have two vans. They plan to collaborate on efforts to expand their in-home training services to senior living facilities and corporate settings.
“We help each other along in terms of setting benchmarks, not only for ourselves but then, discussing each other’s territory and seeing what’s effective and what’s not effective,” Rossman said.
The franchise fee
The fee to own a GYMGUYZ franchise is $35,000.