Neroli Salon & Spa plans to move its Glendale location early next year to a nearby storefront along East Silver Spring Drive in Whitefish Bay, the business announced in a news release Tuesday.
The move comes after 13 years at Bayshore Town Center, which recently started construction on a multi-million dollar redevelopment project.
Neroli said its new location will help better serve customers during a time of increasing market competition.
"While we remain dedicated to the Bayshore neighborhood, we look forward to enhancing the experience we’ll be able to provide in our new location including updated facilities, easy access from Silver Spring Drive, and more convenient parking,” Susan Haise, owner and CEO of Neroli Salon and Spa, said in a statement. “In staying in the neighborhood, we are also honoring the wishes of our valued team, whom you have come to know and love.”
Neroli will take over a 7,800-square-foot space at 200 E. Silver Spring Drive, formerly home to Betty Johnson Interiors. The Kubala Washatko Architects Inc. and Briohn Building Corp. will oversee design and construction at the site.
Neroli positions itself as a "one stop shop" for busy costumers. While salon and spa industry trends move towards smaller facilities, the company has five large-format storefronts in the Milwaukee area, also located in the Historic Third Ward, Brookfield, Mequon and on the East Side.
It offers hair, nails, skincare, massage, facial and waxing services and sells Ayurveda and Aveda products.