Michael Jurken started his company at the age of 12, and he named it then, too.
Majic: (M)ichael (A)ndrew (J)urken (i)s (c)ool.
At the time, he had a boombox and cassette tapes and started booking DJ “gigs” with local friends and family.
That was 15 years ago. He transferred to the University of Wisconsin-Madison after his freshman year of college in Miami to focus on the company and has been growing it ever since.
Over the past six years, Jurken has grown Majic to the full-scale production company it is today.
Majic has experienced more than 50 percent growth year-over-year for the past four years and, in 2016, moved into a new, larger facility to accommodate the growing staff and inventory.
The company recently increased its scope and opened a new branch of business focused on audiovisual installations.
Majic has secured AV production jobs all over the country, producing events for presidential and vice presidential candidates, corporate conferences and parties.
Jurken credits the success of the company to empowering and trusting his employees, encouraging creativity, and investing in top-of-the-line products and custom pieces.
Jurken expects Majic to continue its rapid growth, and plans to bring additional jobs to the community.
“Michael’s door is always open,” said Jessica Olson, business development manager at Majic Productions. “He is at work every day, not only leading the team, but also encouraging and empowering each and every one of us to work together to grow the business.”