A three-level, $15 million entertainment center that includes 57 heated, open-air golf bays will be part of the Ballpark Commons project at The Rock Sports Complex in Franklin.
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Luxe Golf Bays will be served by two locally-branded restaurants created and run by a local hospitality group that has not yet been named, and a four-season beer garden called the Hinterhof, project developers announced Wednesday.
Each bay is a fully-furnished, climate-controlled private suite that includes a big screen TV. The structure will have a retractable roof and removable panels.
Luxe Golf uses Doppler radar ball tracking software and a robust gaming platform, allowing players in different bays and even in different facility locations to compete against one another and “play” famous courses.
There are also graphics-interactive games that can be monitored on a big screen in the bay, as well as shot tracking and shot data analysis in practice/training.
The facility will also feature a 2,500 to 3,000 square feet of event space.
The Luxe is scheduled to open in summer 2019.
ROC Ventures CEO Mike Zimmerman said even non-golfers can enjoy the bays.
“This is golf meets technology and entertainment and dining,” Zimmerman said. “’Hinterhof’ is German for ‘backyard,’ and that’s the atmosphere we’re after."
Ballpark Commons is a mixed-used development at the Rock Sports Complex in Franklin. Ballpark Commons will include a 4,000-seat baseball stadium (host to an American Association of Professional Baseball team as well as the UW-Milwaukee Panthers), commercial and retail businesses, restaurants, up to 212 apartments, and various entertainment and active lifestyle features.