Pewaukee financial advisory firm Ellenbecker Investment Group has launched a Money Sense Smartphone app, making it one of the first financial planning and consulting firms to do so.
President Karen Ellenbecker came up with the idea for the app when a man said he never misses an episode of her longstanding WISN AM 1130 weekend radio show, "Money Sense," but isn't her customer. "What happens is basically people listen to my radio show, they love my show, and by Monday they get busy," Ellenbecker said. "This way, what they can do is they could listen to your show or on the app they can download and it says, basically, call me." For more, read the new edition of the BizTimes Money Weekly.