The Charles Schwab Corporation has opened a new, independent branch in Mequon. It is one of the first franchised locations opened since the company decided to franchise in early 2011.
The financial services firm has more than 300 offices and $1.81 trillion in client assets. The Mequon branch began operations in late March at 11309 N. Port Washington Road. “Schwab’s decision to begin opening franchise branches, in addition to its more than 300 existing company-managed branches, is grounded in a commitment to make financial advice and guidance more accessible in local communities across the country,” the company said in a statement. “Schwab’s company-managed and independent branches will deliver the same suite of brokerage products and services, pricing, and overall client service and experience.” Kevin Gerard of Bayside will serve as the Schwab independent branch leader at the new office. He founded Gerard Asset Management Ltd., which focused on 401 (k) services for businesses. Gerard also previously worked as an accountant, registered representative and retirement plan specialist at Strong Funds, which is now part of Wells Fargo. “Now more than ever, people are looking for actionable investing help and guidance that isn’t one-size-fits-all, but is grounded in their specific needs,” Gerard said. “Schwab has always been an advocate for the individual investor and strongly believes in providing local, face-to-face access to help, transparent pricing and investing resources. With our shared commitment to putting clients’ needs first and offering access to the tools and resources they need to meet their goals, I’m proud to be the face of Schwab in the Mequon community.”