Royal Capital planning lifestyle campus in Brown Deer

Project would have similar goals of Swan Drive, ThriveOn King efforts

Royal Capital Group, Ltd., could develop a healthy living campus in Brown Deer that would be similar to the 52-acre project it is currently in the process of developing at the YMCA"s Northwest Early Childhood Education Center, 9050 N. Swan Road. (Rendering of Swan Road plans by Engberg Anderson)

Last updated on January 18th, 2023 at 10:41 am

Milwaukee-based real estate development firm Royal Capital Group has purchased 16.3 acres off of Brown Dear Road, just west of Badger Meter’s corporate headquarters, with plans to transform the property into one of the lifestyle campuses the company has pledged to develop in Wisconsin and across the country.

Details about the development might include weren’t immediately available on Friday, but the campus could contain elements similar to projects Royal Capital already has in the works at the ThriveOn project at the former Gimbel & Schuster’s building, at 2153 N. Martin Luther King Jr. Dr. in Milwaukee and the 52-acre Cudahy Farms Healthy Living Campus planned for land around the YCMA off Swan Road and West Fairy Chasm Drive on the city’s northwest side.

“Brown Deer is a community with great history, progressive leadership and a profound level of middle-class diversity,” said Kevin Newell, president and chief executive officer at Royal Capital Group in email. “As we continue to advance our $1 billion commitment to (creating) comprehensive lifestyle campuses, we’ve acquired this site ahead of further neighborhood and municipal engagement, planning and design.”

The properties sold as part of the deal sit directly south of the intersection of West Brown Deer Road and North Arbon Drive. They include five mostly wooded, vacant parcels, and a sixth parcel at 4801 W. Brown Deer Road that is currently home to a shuttered former Associated Bank branch.

The properties are located about three miles east of the Swan Road site where the Cudahy Farms Healthy Living Campus is slated to be developed.

The properties were sold to Royal Capital Group by fellow development firm F Street Group.

According to Mike Doney, vice president of marketing of F Street Group, the company acquired the land and bank branch building as part of a purchase in December 2020. That purchase also included an office building at 4949 W. Brown Deer Road, which was later sold to Engine & Transmission Exchange, Inc.

“After the sale to ETE … we explored several opportunities for the additional land and branch building, but ultimately felt this was the best option for our investors,” Doney said in an email. “Our group continues to look for additional opportunities in Brown Deer and we’re excited to see Royal Capital’s vision for the space.”

A bird’s eye view of some the parcels purchased by Royal Capital Group. The property includes a shuttered bank branch at 4801 W. Brown Deer Road and wooded parcels to the west of Badger Meter’s corporate headquarters. (Photo courtesy of Google Maps)

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Cara covers commercial and residential real estate. She has an extensive background in local government reporting and hopes to use her experience writing about both urban and rural redevelopment to better inform readers. Cara lives in Waukesha with her husband, a teenager, a toddler, a dog named Neutron, a bird named Potter, and a lizard named Peyoye. She loves music, food, and comedy, but not necessarily in that order.

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