SPEARity
Milwaukee
Industry: Consulting
As businesses across the region faced major challenges during the first few months of the COVID-19 pandemic, SPEARity founder and chief executive officer Darren Fisher saw it as his firm’s job to give leaders the tools and skills they needed to navigate those headwinds.
Fisher challenged SPEARity, a Milwaukee-based consulting firm that specializes in business coaching, executive coaching and leadership development training, to go virtual with its events. The firm was successful at reinventing its longstanding Business Improvement Quarterly event, which ultimately increased the number of attendees in its virtual form, and Fisher’s MMAC Council of Small Business Executives group, which increased the frequency of its meetings.
Meanwhile, SPEARity’s app — a tool that helps users set short- and long-term goals and manage their tasks — helped the firm’s clients transition from the office to working from home.
Even amid the uncertainty of the pandemic, Fisher was able to grow his staff, creating two new positions and filling one vacancy.
As the national conversation around racial injustice swelled throughout the summer, Fisher, a Milwaukee leader of color, addressed the issue of racism in both video and live presentations, and delivered three seminars related to racial equality as a Village of Bayside trustee. He is also currently working on a program to empower Black and brown leadership in the community.
The company’s efforts earned it a recognition with distinction in the Pivot Not Panic category of the MMAC Focus on the Future Awards.
