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Pyramid power for marketing
Lead your consumers to strong brand sales No marketer today can count on unquestioning brand loyalty; few ever could....
Palm devices
Pocket-size PDAs replace organizers, notebook computers for many tasks When Apple first introduced the Newton personal digital assistant five...
Event-planning expectations
Identify your purpose in the event planning process
If you're planning a meeting or special event for your business, you...
The sales training myth
Sales training doesn't work unless you're involved Over small talk at a backyard barbecue, Al, a salesman for a...
Uncovering hidden objections
Years ago, after making what I thought was a great advertising proposal to a local restaurant owner, I sat...
Midwest Express Center, by the numbers:
The $170 million Midwest Express Center will be more than twice the size of the city's existing convention facility....
Canned software sometimes is OK
Canned' manufacturing software is cheaper in the long run When the term "make or buy" is used in a...
Create a niche – sidebar
You can capitalize on your unique market strengths through niche market development. In order to do that, you must...
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SBA loans
The following loan guarantees have been approved by the U.S. Small Business Administration during May: Aquatic Emporium/The Fish Store,...
Gregg Tushaus stats
Position: President, Tushaus Computer Services; President, Advance Cabling Solutions Location: 10437 Innovation Dr., Suite 247, Wauwatosa (Technology Innovation Center,...
Whitewater in a good location
Whitewater's location, amenities favored by employers Location, location, location. Businesses and home owners are looking for it. The...
Reliable energy will come about through deregulation
When 100 mph winds roared through southeastern Wisconsin May 31, approximately 175,000 customers of the Wisconsin Electric Power Co....
