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The Internet as equalizer
Internet marketing offers big opportunity for small firms Internet marketing can present new business opportunities for small firms; a...
Honing your competitive edge
Developing your company's competitive edge starts with creating a company culture which encourages customer service and allows it to...
Midwest Express Center design
Midwest Express Center looks, works first class The contrast couldn't be more stark. And Milwaukeeans will have another few...
Support from the top – Roadblocks/Solutions
Without buy-in from the boss, training is doomed to failure Roadblocks/Solutions Roadblock: The company president was convinced his branch...
Hotels expanding, renovating
Hotels responding with more rooms, innovations, new sites When it was first proposed, one of the initial objections to...
Extended-stay hotels
Extended-stay hotels see rising demand It used to be the only time business owners really thought about finding temporary...
Blue Horse’s Top 10 marketing tips
As competition heightens, it's more important than ever to distinguish your business and to position your firm as the...
Pyramid power for marketing
Lead your consumers to strong brand sales No marketer today can count on unquestioning brand loyalty; few ever could....
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Palm devices
Pocket-size PDAs replace organizers, notebook computers for many tasks When Apple first introduced the Newton personal digital assistant five...
Event-planning expectations
Identify your purpose in the event planning process
If you're planning a meeting or special event for your business, you...
The sales training myth
Sales training doesn't work unless you're involved Over small talk at a backyard barbecue, Al, a salesman for a...
Uncovering hidden objections
Years ago, after making what I thought was a great advertising proposal to a local restaurant owner, I sat...
