Menomonee Falls-based Kohl’s Corp. today announced a partnership with Derek Lam, who will be the second designer for the retailer’s DesigNation limited-edition collection.
As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the Derek Lam collection will draw creative influence from the designer’s trip to Rio de Janeiro, Brazil.
The collection features misses’ apparel and swimwear and will be available exclusively at Kohl’s and Kohls.com beginning in April 2013. Kohl’s will launch multiple DesigNation collections throughout the year. Each collection will feature a different designer, marrying his or her aesthetic with influence from various international destinations.
“Our customers expect incredible merchandise at an exceptional value and we are confident that the newest DesigNation collection from Derek Lam will exceed our shoppers’ expectations,” said Kevin Mansell, Kohl’s chairman, president and chief executive officer. “On the heels of announcing our first DesigNation collection that will launch Nov. 7 with Narciso Rodriguez, and now with Derek Lam for a spring collection, we are pleased to continue to provide our customers with access to quality designer fashions at a great value.”
“Rio de Janeiro is a city that bridges the old with the new, where you can’t separate what is natural from what is man-made,” Lam said. “This DesigNation collection with Kohl’s serves as an ally to modern women, embracing the spirit of Rio and providing beautiful, inspired clothing at an affordable price.”
