Jeff Pierce named CEO of Wipfli Financial Advisors

Last updated on July 2nd, 2019 at 09:19 am

Jeff Pierce has been named the new chief executive officer of Wipfli Financial Advisors LLC, an affiliate of Wauwatosa-based Wipfli LLP.

He will assume the post on Feb. 11, 2019.

Previously, Pierce was vice president and head of advisor practice management for Austin, Texas-based Dimensional Fund Advisors.

“Our entire team looks forward to working with Jeff in growing our holistic, personalized planning approach, which will deliver even greater impact to our current and future clients in the months and years ahead,” said Julie Nichols, Wipfli Financial’s interim CEO and chief financial officer (CFO), a role she will continue in moving forward.

“Jeff brings a wealth of industry experience to our firm and our clients,” said Rick Dreher, Wipfli’s managing partner. “He embodies Wipfli’s culture, core values and client focused-approach and is passionate about expanding the wealth management model and CPA-based philosophy we are building with Wipfli Financial.”

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Andrew is the editor of BizTimes Milwaukee. He joined BizTimes in 2003, serving as managing editor and real estate reporter for 11 years. A University of Wisconsin-Madison graduate, he is a lifelong resident of the state. He lives in Muskego with his wife, Seng, their son, Zach, and their dog, Hokey. He is an avid sports fan and is a member of the Muskego Athletic Association board of directors.