From the magazine: Social Media Strategies

For many small businesses, paid social advertising has always been aspirational. Quarterly ad spend and access to company ad reps who can help with best practices could potentially cost upward of tens of thousands of dollars.

But with organic reach shrinking by the day as the social space becomes more cluttered with brands sharing their messages, paid social advertising is suddenly becoming more important and almost necessary to make sure your messages get seen.

Read more in BizTimes’ latest Social Media Strategies column by Sally-Anne Kaminski of Zebra Technologies Corp.: Social media advertising doesn’t need to break the bank.