Downtown BID to host adult Easter egg hunt

The Milwaukee Downtown BID #21 will host the first annual “Grown-up Easter Egg Hunt on Wednesday, March 31, over the lunch hour.
The hunt is sponsored by McDonald’s restaurants of southeastern Wisconsin and will include prizes redeemable for McDonald’s Egg McMuffins and McCafe’s and more than $1,200 in prizes from downtown businesses.
“We really wanted to do something fun for the people who live and work in downtown Milwaukee,” said Beth Nicols, executive director of Milwaukee Downtown. “It’s sort of a random act of kindness thing that we’ve been doing for many of the city’s holidays.”
The downtown BID also gave away boxes of candy on Valentines Day and St. Patrick’s Day this year.
More than 1,500 eggs will be scattered throughout Cathedral Square Park in downtown Milwaukee. Twenty “golden eggs” will feature gift certificates redeemable for $1,200 in prizes from downtown salons and retailers including Beauty, Boutique B’lou, Brew City, Fred Boutique, George Watts & Son, Laacke & Joys, Miss Ruby, Rohr’s Jewelers, Schwanke Kasten and Well Spa & Janice Salon.
“It is really a fun, low-maintenance event that will also elevate the visibility of our ambassadors who really exemplify the role of providing information to people in the downtown area,” Nicols said. “It also gives us the opportunity to grant some exposure to all the great downtown businesses in the city.”
Ronald McDonald will kick off the hunt, and participants will be given a bag from McDonald’s to collect their prizes. The only rules are that you have to be over the age of 18 to participate. The hunt will begin promptly at 12:15 p.m. and will end as soon as the eggs are gone, Nicols said.