Indianapolis-based Gershman Brown Associates Inc. plans to build a 364,677-square-foot retail development, anchored by Target and J.C. Penney stores, southeast of Highway 50 and 104th Avenue in Pleasant Prairie. In addition to the 126,842-square-foot Target store and the 104,175-square-foot JC Penney store, the development would include a 19,686-square-foot Petsmart store and a 50,000-square-foot Dick’s Sporting Goods store.
The Target store would move to the development from its current location in Kenosha at 7450 S. Green Bay Road. The Petsmart, Dick’s Sporting Goods and J.C. Penney stores will be the first for those retail chains in Kenosha County.The development is planned for vacant land south of a Famous Dave’s restaurant and the future site of a 5,520-square-foot TGI Friday’s restaurant.
Gershman Brown plans to purchase the property for the development from Brookfield-based V.K. Development. The Kenosha area’s population is increasing rapidly as sprawl from the Chicago area is spreading north of the state line. The U.S. Census Bureau estimates that Pleasant Prairie’s population increased 17.4 percent from 16,136 in 2000 to 18,942 in 2006 and estimates that Kenosha’s population increased 6.5 percent from 90,352 in 2000 to 96,240 in 2006. The rising population is attracting retail development, such as the Gershman Brown project.
